FIELD NOTES FROM THE STUDIO

Guides for getting found locally.

Straight-talking articles on local SEO, Google Business Profile, Google Ads, and websites — the same advice we give clients in Bergen County, written down so you can use it whether you hire us or not.

Local SEO

How to Rank Higher on Google Maps: A Local Business Guide

The three things Google actually uses to rank the local map pack — and a practical checklist to improve each one.

7 min readJun 2026Read → Google Business Profile

7 Google Business Profile Mistakes That Cost You Customers

The profile errors we see most often from local businesses — and exactly how to fix each one this week.

6 min readMay 2026Read → Strategy

Website vs. Google Business Profile: Which Do You Need First?

Short on budget? A simple framework for deciding where your first marketing dollar should go — and why most businesses need both.

5 min readMay 2026Read → Google Ads

What Do Google Ads Actually Cost a Small Business?

Real numbers on budgets, cost-per-click, and management fees — and how to tell whether the spend is paying off.

8 min readApr 2026Read →