Local Services Ads and the Google Guaranteed badge
Local Services Ads are a separate ad format that sits above even the regular search ads, and you pay per lead rather than per click. For many service businesses, they’re the single best place to spend first.
If you’re a plumber, electrician, cleaner, locksmith, HVAC tech, or another eligible service provider, Local Services Ads can earn you the green Google Guaranteedbadge — a trust signal that visibly sets you apart. Because you’re charged per lead, not per click, the maths is simple: you pay when someone actually contacts you. We handle the license and insurance verification, the profile setup, your service and area settings, and the ongoing dispute of leads that aren’t a genuine fit, so your lead cost stays honest.
How we manage your campaigns
Google Ads is not a set-and-forget tool — it rewards steady, hands-on management, which is exactly what most “boosted” accounts never get.
- Audit and plan. We look at your current account (or start clean), map the searches worth winning, and set a realistic budget tied to what a customer is worth to you.
- Build and launch. Structured campaigns, tight ad groups, sharp ad copy, call and location assets, and conversion tracking wired up before a cent is spent.
- Optimize weekly.We read the search-terms report, add negative keywords, adjust bids and budgets, test new copy, and cut what isn’t producing leads.
- Report and refine. A plain-English monthly recap, then we double down on the campaigns and searches that are actually generating calls.
What results should you realistically expect?
Honestly: a well-built campaign usually starts producing calls within the first few weeks, but the account gets sharper — and your cost-per-lead lower — over the first two to three months as the data comes in.
We don’t promise a specific number of calls or a guaranteed cost-per-lead, because anyone who does is guessing. What we commit to is a properly built account, honest tracking, weekly optimization, and reporting you can actually read. Early on, spend is partly buying data; as we learn which searches and ads convert, more of your budget goes to what works. The goal is steady, measurable movement toward a lower cost per call and a phone that rings with the right people.