Guides
Local marketing guides.
Straight answers for local business owners on getting found on Google — the map pack, what ads really cost, and the profile mistakes that quietly cost you customers. Written by people who do this work, not to fill a page.
017 min read
How to rank higher in the Google map pack
A local owner's guide to the top three map results — what they have in common and the concrete steps to improve your Maps ranking.
Read the guide028 min read
What Google Ads really costs a small local business
A plain-English breakdown of Google Ads budgets, cost-per-click, and management fees — and how to work out what you should actually spend.
Read the guide038 min read
Google Business Profile: what most local businesses get wrong
The common Google Business Profile mistakes that quietly keep local businesses out of the map pack — and how to fix each one.
Read the guide047 min read
Do you need a website if you have a Google Business Profile?
When a profile is enough, when you really need a website, and why the two work far better together than either does alone.
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